Internet Marketing Made Easy
customer feedback
past customer interactions
people who bought
online survey
phone calls
email interaction
people who did not buy
online survey
server log files
learn what you already rank for
find common core keywords
find common modifiers
find keywords with limited
competition relative to their value
analytics
keywords & the buying cycle
create brand evangelists
conversion oriented keywords
what keywords convert poorly
words with another meaning
words with no commercial intent
bad modifiers (ie: free, cheap)
market research
paid search campaigns
Google
use site targeting to estimate
traffic volumes
use market feedback to refine
campaign
Google
competitive research tools
trends
news
subscribe to Google News RSS feeds
for searches
read top industry news channels
blogs
subscribe to RSS feeds for searches
read top industry blogs
industry research
research firms
industry non profits
competing sites
site structure
link structure
promotions
recent news
network feedback
search
retail
Amazon
eBay
web design
logo design
photos
templates
web designers
forums and freelance sites
recommendations from friends
design software
content management systems
blogging tips
on site marketing
usability
site architecture (aligned w keyword
profile)
temporal & seasonal promotions
original compelling editorial &
useful tools
place additional link weight on key
pages
on page SEO strategies
websites
auctions
marketplaces
direct purchase
create niche promotional sites
buy trusted competing sites
niche
industry associations
local directories
general
understanding markets
contests and awards
interviews
metrics
tools
widgets & gadgets
ideas that appeal to egos of popular
publishers
bookmarks
encourage sharing and bookmarking on
your site
social bookmarking sites
syndication
distribute content on third party sites
write for friends and/or related
sites
video
social networks
write for other high authority sites
create brand evangelists that syndicate
your ideas
paid ads
blog reviews
sponsorships
websites
newsletters
events
non profit organizations
independant link buys
link networks
affiliate programs
direct
networks
monetization
ads
affiliate programs
smaller networks
direct ad sales
network
CPM
CPC
sales
products or services
subscription vs one time fee
payment processors
indirect revenues
speaking
equity stakes in companies
influencing markets
