Online Marketing Flowchat

Internet Marketing Made Easy

customer feedback

past customer interactions

people who bought

online survey

phone calls

email interaction

people who did not buy

online survey

server log files

learn what you already rank for

find common core keywords

find common modifiers

find keywords with limited competition relative to their value

analytics

Google Analytics - free

Mint - $30 one time fee

ClickTracks - various prices

conversion tracking

keywords & the buying cycle

understanding the buying cycle

create brand evangelists

high value of branded keywords

conversion oriented keywords

what keywords convert poorly

words with another meaning

words with no commercial intent

valuable modifiers

bad modifiers (ie: free, cheap)

market research

paid search campaigns

Google

AdSense

find popular pages using placement performance reports

use site targeting to estimate traffic volumes

AdWords

find new keywords with search query performance reports

use market feedback to refine campaign

Yahoo Search Marketing

MSN AdCenter

paid search tools

keyword research tools

Google

Traffic Estimator

AdWords Sandbox - for keywords or URLs

Google Suggest

Google Sets

Yahoo

Microsoft

Wordtracker

Wordze

Keyword Discovery

Quintura

competitive research tools

Compete.com Search Analytics - by industry or URL

SpyFU - organic and paid search

KeyCompete - paid search

SEO Digger - organic search

SEO for Firefox

trends

news

subscribe to Google News RSS feeds for searches

read top industry news channels

blogs

subscribe to RSS feeds for searches

read top industry blogs

industry research

research firms

MediaPost

Trendspotting

Google Advertising Industry Metrics

industry non profits

competing sites

site structure

link structure

promotions

recent news

network feedback

CJ advertiser stats

ClickBank Marketplace

search

Google Trends

Yahoo Buzz

retail

Amazon

New Releases

Best Sellers

Movers & Shakers

eBay

Pulse

Marketplace Research

web design

logo design

LogoBee

photos

iStockPhoto

templates

OSWD - free

Template Monster

web designers

forums and freelance sites

recommendations from friends

design software

DreamWeaver

Adobe Photoshop

content management systems

Drupal

Wordpress

blogging tips

Problogger

Copyblogger

Performancing

on site marketing

usability

Don't Make Me Think

professional usability reviews

site architecture (aligned w keyword profile)

local & international strategies

leveraging subdomains

temporal & seasonal promotions

original compelling editorial & useful tools

place additional link weight on key pages

on page SEO strategies

magnetic headlines

page title & meta tags

avoid duplication

SEO glossary

websites

start with a strong domain

auctions

SnapNames

TDNam

SEDO

marketplaces

Afternic

BuyDomains

Fabulous

SEDO

direct purchase

create niche promotional sites

buy trusted competing sites

link marketing

web directories

niche

industry associations

local directories

general

Yahoo! Directory

DMOZ

Business.com

JoeAnt

BOTW

Gimpsy

understanding markets

The Cluetrain Manifesto - how markets work

Purple Cow - how to be remarkable

linkbait

contests and awards

interviews

metrics

tools

widgets & gadgets

ideas that appeal to egos of popular publishers

how to buy links without being called a spammer

bookmarks

encourage sharing and bookmarking on your site

social bookmarking sites

Del.icio.us

StumbleUpon

Digg

niche

syndication

distribute content on third party sites

Work.com

Squidoo

HubPages

Blog Carnivals

write for friends and/or related sites

video

YouTube

Google Video

Camtasia - makescreen recorded videos

social networks

MySpace

FaceBook

Orkut

encourage subscribing to your feed

write for other high authority sites

create brand evangelists that syndicate your ideas

paid ads

blog reviews

ReviewMe

Blogsvertise

sponsorships

websites

newsletters

events

non profit organizations

independant link buys

link networks

Text Link Ads

Text Link Brokers

affiliate programs

direct

iDevAffiliate

networks

CJ

LinkShare

monetization

ads

affiliate programs

CJ

LinkShare

Performics

Auction Ads

Amazon Associates

ClickBank

smaller networks

independent / direct

direct ad sales

Open Ads

Ad Juggler

BlogAds

AdBrite

flat rate text links

network

CPM

Valueclick

Burst Media

Casale Media

Tribal Fusion

CPC

AdSense

Yahoo! Publisher Network

sales

products or services

subscription vs one time fee

payment processors

Paypal

Google Checkout

ClickBank

indirect revenues

consulting

speaking

equity stakes in companies

influencing markets

Internet Timeline

1957 – USSR launches Sputnik into space. In response, the USA creates the Advanced Research Projects Agency (ARPA ) with the mission of becoming the leading force in science and new technologies.

1962 – J.C.R. Licklider of MIT proposes the concept of a “Galactic Network.” For the first time ideas about a global network of computers are introduced. J.C.R. Licklider is later chosen to head ARPA's research efforts.

1962 - Paul Baran, a member of the RAND Corporation, determines a way for the Air Force to control bombers and missiles in case of a nuclear event. His results call for a decentralized network comprised of packet switches.

1968 - ARPA contracts out work to BBN. BBN is called upon to build the first switch.

1969 – ARPANET created - BBN creates the first switched network by linking four different nodes in California and Utah; one at the University of Utah, one at the University of California at Santa Barbara, one at Stanford and one at the University of California at Los Angeles.

1972 - Ray Tomlinson working for BBN creates the first program devoted to email.

1972 - ARPA officially changes its name to DARPA Defense Advanced Research Projects Agency.

1972 - Network Control Protocol is introduced to allow computers running on the same network to communicate with each other.

1973 - Vinton Cerf working from Stanford and Bob Kahn from DARPA begin work developing TCP/IP to allow computers on different networks to communicate with each other.

1974 - Kahn and Cerf refer to the system as the Internet for the first time.

1976 - Ethernet is developed by Dr. Robert M. Metcalfe.

1976 – SATNET, a satellite program is developed to link the United States and Europe. Satellites are owned by a consortium of nations, therby expanding the reach of the Internet beyond the USA.

1976 – Elizabeth II, Queen of the United Kingdom, sends out an email on 26 March from the Royal Signals and Radar Establishment (RSRE) in Malvern.

1976 - AT& T Bell Labs develops UUCP and UNIX.

1979 - USENET, the first news group network is developed by Tom Truscott, Jim Ellis and Steve Bellovin.

1979 - IBM introduces BITNET to work on emails and listserv systems.

1981 - The National Science Foundation releases CSNET 56 to allow computers to network without being connected to the government networks.

1983 - Internet Activities Board released.

1983 - TCP/IP becomes the standard for internet protocol.

1983 - Domain Name System introduced to allow domain names to automatically be assigned an IP number.

1984 - MCI creates T1 lines to allow for faster transportation of information over the internet.

1984- The number of Hosts breaks 1,000

1985- 100 years to the day of the last spike being driven on the Canadina Pacific Railway, the last Canadian university was connected to NetNorth in a one year effort to have coast-to-coast connectivity

1987 - The new network CREN forms.

1987- The number of hosts breaks 10,000

1988 - Traffic rises and plans are to find a new replacement for the T1 lines.

1989- The Number of hosts breaks 100 000

1989- Arpanet ceases to exist

1990 - Advanced Network & Services (ANS) forms to research new ways to make internet speeds even faster. The group develops the T3 line and installs in on a number of networks.

1990 - A hypertext system is created and implemented by Tim Berners-Lee while working for CERN.

1990- The first search engine is created by Mcgill Univeristy, called the Archie Search Engine

1991- U.S greenlight for commerical enterprise to take place on the Internet

1991 - The National Science Foundation (NSF) creates the National Research and Education Network (NREN).

1991 - CERN releases the World Wide Web publicly on August 6th, 1991

1992 – The Internet Society (ISOC) is chartered

1992- Number of hosts breaks 1,000,000

1993 - InterNIC released to provide general services, a database and internet directory.

1993- The first web browser, Mosaic (created by NCSA), is released. Mosaic later becomes the Netscape browser which was the most popular browser in the mid 1990's.

1994 - New networks added frequently.

1994 - First internet ordering system created by Pizza Hut.

1994 - First internet bank opened: First Virtual.

1995 - NSF contracts out their access to four internet providers.

1995 - NSF sells domains for a $50 annual fee.

1995 – Netscape goes public with 3rd largest ever Nasdaq ipo share value

1995- Registration of domains is no longer free.

1996- The WWW browser wars are waged mainly between Microsoft and Netscape. New versions are released quarterly with the aid of internet users eager to test new (beta) versions.

1996 – Internet2 project is initiated by 34 universities

1996 - Internet Service Providers begin appearing such as Sprint and MCI.

1996 - Nokia releases first cell phone with internet access.

1997- (Arin) is established to handle administration and registration of IP numbers, now handled by Network Solutions (IinterNic)

1998- Netscape releases source code for Navigator.

1998-Internet Corporation for Assigned Names and Numbers (ICANN) created to be able to oversee a number of Internet-related tasks

1999 - A wireless technology called 802.11b, more commonly referred to as Wi-Fi, is standardized.

2000- The dot com bubble bursts, numerically, on March 10, 2000, when the technology heavy NASDAQ composite index peaked at 5,048.62

2001 - Blackberry releases first internet cell phone in the United States.

2001 – The spread of P2P file sharing across the Internet

2002 -Internet2 now has 200 university, 60 corporate and 40 affiliate members

2003- The French Ministry of Culture bans the use of the word "e-mail" by government ministries, and adopts the use of the more French sounding "courriel"

2004 – The Term Web 2.0 rises in popularity when O'Reilly and MediaLive host the first Web 2.0 conference.

2004- Mydoom, the fastest ever spreading email computer worm is released. Estimated 1 in 12 emails are infected.

2005- Estonia offers Internet Voting nationally for local elections

2005-Youtube launches

2006- There are an esitmated 92 million websites online

2006 – Zimbabwe's internet access is almost completely cut off after international satellite communications provider Intelsat cuts service for non-payment

2006- Internet2 announced a partnership with Level 3 Communications to launch a brand new nationwide network, boosting its capacity from 10Gbps to 100Gbps

2007- Internet2 officially retires Abilene and now refers to its new, higher capacity network as the Internet2 Network

2008- Google index reaches 1 Trillion URLs

2008 – NASA successfully tests the first deep space communications network modeled on the Internet. Using software called Disruption-Tolerant Networking, or DTN, dozens of space images are transmitted to and from a NASA science spacecraft located about more than 32 million kilometers from Earth

2009 – ICANN gains autonomy from the U.S government

2010- Facebook announces in Februrary that it has 400 million active users.

2010 – The U.S House of Representatives passes the Cybersecurity Enhancement Act (H.R. 4061)

History of the Internet

Professor Leonard Kleinrock is Distinguished Professor of Computer Science at UCLA. He developed the mathematical theory of packet networks, the technology underpinning the Internet, while a graduate student at MIT in the period from 1960-1962.  The birth of the Internet occurred in his UCLA laboratory (3420 Boelter Hall) when his Host computer became the first node of the Internet in September 1969 and it was from there that he directed the transmission of the first message to pass over the Internet on October 29, 1969.

Dr. Kleinrock received his Ph.D. from MIT in 1963. He has served as a Professor of Computer Science at the University of California, Los Angeles since then, serving as Chairman of the department from 1991-1995. He received his BEE degree from CCNY in 1957. and his MS degree from MIT in 1959. He is also the recipient of a number of Honorary Doctorates. He was the first President and Co-founder of Linkabit Corporation, the co-founder of Nomadix, Inc., and Founder and Chairman of TTI/Vanguard, an advanced technology forum organization. He has published over 250 papers and authored six books on a wide array of subjects, including packet switching networks, packet radio networks, local area networks, broadband networks, gigabit networks, nomadic computing, intelligent software agents, performance evaluation, and peer-to-peer networks. During his tenure at UCLA, Dr. Kleinrock has supervised the research for 47 Ph.D. students and numerous M.S. students. These former students now form a core group of the world's most advanced networking experts.

Dr. Kleinrock is a member of the National Academy of Engineering, a member of the American Academy of Arts and Sciences, an IEEE fellow, an ACM fellow, an INFORMS fellow, an IEC fellow a Guggenheim fellow, and a founding member of the Computer Science and Telecommunications Board of the National Research Council. He is recipient of the 2007 National Medal of Science, the L.M. Ericsson Prize, the NAE Charles Stark Draper Prize, the Marconi International Fellowship Award, the Dan David Prize, the Okawa Prize, the IEEE Internet Millennium Award, the ORSA Lanchester Prize, the ACM SIGCOMM Award, the NEC Computer and Communications Award, the Sigma Xi Monie A. Ferst Award, the CCNY Townsend Harris Medal, the CCNY Electrical Engineering Award, the UCLA Outstanding Faculty Member Award, the UCLA Distinguished Teaching Award, the UCLA Faculty Research Lecturer, the INFORMS President's Award, the ICC Prize Paper Award, the IEEE Leonard G. Abraham Prize Paper Award, and the IEEE Harry M. Goode Award.

The Internet is a worldwide system of interconnected computer networks that use the TCP/IP set of network protocols to reach billions of users. The Internet began as a U.S Department of Defense network to link scientists and university professors around the world.

A network of networks, today, the Internet serves as a global data communications system that links millions of private, public, academic and business networks via an international telecommunications backbone that consists of various electronic and optical networking technologies.

Decentralized by design, no one owns the Internet and it has no central governing authority. As a creation of the Defense Department for sharing research data, this lack of centralization was intentional to make it less vulnerable to wartime or terrorist attacks.

The terms Internet and World Wide Web are often used interchangeably, however, the internet and World Wide Web are not one and the same.

The Internet is a vast hardware and software infrastructure that enables computer inter connectivity. The Web, on the other hand, is a massive hypermedia database, a myriad collection of documents and other resources interconnected by hyperlinks. Imagine the World Wide Web as the platform which allows one to navigate the Internet with the use of a browser such as Internet Explorer or Mozilla Firefox.

Follow the Internet Timeline below to see how the Internet has evolved over the years and take a glance at what lies ahead in the future as the Internet continues to change the world we live in.